• Professional Resources

    Reach More People – Create a Virtual Practice &
    Eliminate the Hassles of Billing Insurance
    NICABM 23rd International Conference – Handout
    December 9th, 2011
    Bonnie Groessl, MSN

     

    Reach More People: Create a Virtual Practice and

    Eliminate the Hassles of Billing Insurance

     

    How to publish a book and create a virtual practice in less than a year without

    breaking the bank or triggering exhaustion

     

    Writing your first book:

    • Start where you are and follow your passion
    • Believe you are an expert
    • What do you know, what are you passionate about?
    • Blogs, ebooks and handouts you have made for clients can be part of a book 
    • Plan your time, set goals, give yourself timeframes
    • Get help, utilize resources, search the internet
    • Editing and legal issues
    • Title is important

    Publishing Process

    • Publishing options (Traditional, Mid-tier, Self-publish)
    • Book Proposal
    • Book formats (e-book, Kindle, Nook, audio)
    • Foreign Rights

    Creating a Virtual Practice

    • Creating a membership site (WordPress is easy, S2member is a free download)
    • Disclaimer issue
    • Create products (audios, videos, ebooks, etc.)
    • Create services (coaching, individual and group)
    • Online programs, classes, DVD programs
    • Creating new content
    • Creating revenue from your monthly membership, products and services
    • Sharing other people’s stuff (affiliate marketing, earn commissions)

    Marketing

    • Social media
    • Bonuses
    • Radio, TV, press releases
    • Public speaking
    • Other authors, networking
    • Events
    • Teleseminars
    • Link all your sites (i.e.: blog, membership, social media, etc.)

    Below are the links to the resources discussed at the
    Lunch Time Session on December 9th, 2011

    Feel free to contact me with questions
    You can find me on FaceBook and Linked In as well

     

    Tools to Create Your Virtual Practice

    http://en.wordpress.com/features/     Software you can use for a blog or creating a website, hosting with them is (free), limited function

    http://wordpress.org/    Same software (free) and pay a fee to host it somewhere else. Has more capabilities, can add a shopping cart, etc.

    http://kompozer.net/   Free download to create websites, easy to use, making it ideal for non-technical computer users who want to create an attractive, professional-looking web site without needing to know HTML or web coding.

    http://www.hostgator.com/    Hosting company, can host many sites for a low monthly rate

    http://www.s2member.com/   Free membership site software that you can download, add to WordPress

    http://member.wishlistproducts.com/ membership $97 (1) $297 (multi)

    http://www.optimizepress.com/sales1b/ make sales, squeeze pages, FB comments $97

    http://imageshack.us/   Free, makes a URL for your image so you can easily upload it

    http://filezilla-project.org/   Free program to upload to your website

    http://www.freeconferencecall.com/  Free conference call, teleseminar service

    http://audacity.sourceforge.net/  Free software for recording and editing audio

    http://camstudio.org/  free software for recording

    http://www.techsmith.com/camtasia.html    software for recording, costs about $300  

    http://www.avs4you.com/   software for recording and editing, costs about $50

    http://aws.amazon.com/s3/ stores videos, (for classes, etc.) no start up fee, inexpensive to store videos

    Resources to Help You

    http://fiverr.com/  Jobs people will do for $5 (inexpensive way to create banners, transcribe your audios, do illustrations, etc.)

    https://www.elance.com/  Hire online workers to help you, price is variable

    http://www.justanswer.com/  Experts answer questions, helpful with literary law, chat with an attorney. They have a disclaimer, as you are not retaining them as legal counsel.

    Marketing

    http://tinyurl.com/    Makes your URL shorter so you can put it on Twitter

    http://www.posterdog.com/     Creates a poster out of your jpg file

    http://www.youtube.com/    Free hosting for your short videos

    http://www.blogtalkradio.com/  Great way to connect with people and get out in the virtual world. (free for basic radio show; upgrade to premium for additional functions, prime time, etc.)

    http://cinchcast.com/   Free short broadcast from your phone or computer, and share with Facebook, Twitter, etc. 

    http://www.formatit.com/ makes text narrower

    https://www.aweber.com/ Autoresponder email service

     

    Educational Resources

     www.chrisfarrellmembership.com Chris Farrell’s site – Internet education; Great resource to learn how to create an online business, lots of free videos that teach you “how to” (also has a paid membership) 

     www.thesocialnetworkingacademy.com Jo Barnes’ site, lots of good information on social networking, free stuff (also has a paid membership)

    www.kathleengage.com Kathleen’s clients learn how to turn their knowledge into money-making information products and services.

    www.brendonburchard.com  Brendon Burchard is an authority in making people web gurus. With his programs, several people have become experts in their respective fields.

     

    *Affiliate Disclaimer: Occasionally I use affiliate links for which I am paid a commission.