How do people find you or your book? Do they know you’re out there and that you can help them? That you’re just waiting to help them solve their problem?

It’s been said that the best business card of today is a published book. Your book is an excellent vehicle to build your brand and your business. If you are a fiction writer, being able to provide escape from the reader’s reality is a wonderful gift to be able to share.

Revenue generated from book sales varies and is dependent on many factors. The revenue and business opportunities that come from becoming a published author are truly the golden eggs. Publishing a book provides instant credibility, builds expert status, and grows your business platform by leaps and bounds.

Many people say they will write a book someday, but only a small percentage actually follow through. Self-publishing through the Amazon platform has made it much easier to get your book and your message out into the world. The truth is the writing and publishing processes still can be overwhelming for people, so most don’t do it. Becoming a published author helps you stand out from the crowd and adds a tremendous amount of credibility.

If you are a coach, consultant or practitioner, I am sure you have lots of great content to share. It’s what you do, what you live and breathe. There are probably common questions you are frequently asked. Perhaps you have a blog, newsletter or handouts you have already created. You can repurpose all of this into a quality book that helps build your business.

You know the needs, wants and the pain of your clients. If you want to leverage the power of being a published author to build your business, treat your readers as your potential clients. Speak directly to them in your book.

It’s been said that an average author writes the book they want, and then works at marketing it. A best-selling author discovers what their audience/ideal reader wants and needs, and then writes the book to meet that want or need. Spending some time thinking about who your reader is before you start writing will influence how you share your message and the impact it will have on your business.

Publishing and business-building fit together well and exponentially increase your success.