Who is your audience or your target market? Think about who will benefit from the message you have to share. We all have so much valuable information that can help so many. Let’s say you want to share your message in a book that will reach the world.
It’s been said that an average author writes the book they want, and then works at marketing it. A best-selling author discovers what their audience/ideal reader wants and needs, and then writes the book to meet that want or need.